Damn, that's a shame. Dude was always one of those guys who I thought could have been major but things never worked out for whatever reason.
I've always thought the same thing, never knew why he wasn't bigger. But thinking about it, at the time he was coming into his own in the WWE there was still a glutton of bonafide top guys with Austin, Rock, HHH, Mick, Angle etc. I feel like if he was in his prime now he would be Roman Reigns, a big, strong, good looking, not necessarily ready guy given an opportunity to be the next guy.
RIP.