He's signed to Nike. He's relatable. He's one of the leading scorers in the league with a team that's not no. 1 in the East. 
He's had the motivational spot about heart over height, but it seems like it would've been a no-brainer to give him a series of spots going into the playoffs to pair him up with Kevin Hart (who also has a sneaker deal with Nike. Comedy spots with a comedian worked VERY well for Penny Hardaway.
So many possible scenarios with commercials being shot from their perspective with them running into height-based situations.
Throw Muggsy Bogues and Spudd Webb in there.
Incorporate Skee-Lo or Too Short. Throw in some Phife Dawg verses from Tribe.
Pair him up with AD and KD.
Have Isiah Thomas in there with obvious name confusion jokes.
Have highlights with Kevin Hart playing Mars Blackmon to his Jordan. Maybe have him on a court spinning and crossing people over, and end it with slow-motion below-the-rim lay-up with a crowd going

Writes itself.

He's had the motivational spot about heart over height, but it seems like it would've been a no-brainer to give him a series of spots going into the playoffs to pair him up with Kevin Hart (who also has a sneaker deal with Nike. Comedy spots with a comedian worked VERY well for Penny Hardaway.
So many possible scenarios with commercials being shot from their perspective with them running into height-based situations.
Throw Muggsy Bogues and Spudd Webb in there.
Incorporate Skee-Lo or Too Short. Throw in some Phife Dawg verses from Tribe.
Pair him up with AD and KD.
Have Isiah Thomas in there with obvious name confusion jokes.
Have highlights with Kevin Hart playing Mars Blackmon to his Jordan. Maybe have him on a court spinning and crossing people over, and end it with slow-motion below-the-rim lay-up with a crowd going



Writes itself.