A lot of those sneaker shops and boutiques are just as complicit with the resell culture just as much as Nike/Adidas. They will literally hide raffle tickets behind purchasing products from their stores and give more tickets the more you buy. That's what they've done for some of those exlusive SB Dunks and TS releases.
Why else do you think they go the in-store pickup route instead of going the safer route and doing it online? It's exactly what Extra Butter did moving their hyped raffles to in-store pickup.
Why else do you think they go the in-store pickup route instead of going the safer route and doing it online? It's exactly what Extra Butter did moving their hyped raffles to in-store pickup.