This is why Drake, Eminem, Beyonce and any big super star stay on a major label when everyone else is asking why they don't go independent. MAJOR LABELS CONTROL the market by putting money behind their cash cow on whatever single they put out. You can have the best sonically brilliant song in the world but it does no good if you don't put big money behind it. There's a reason why Drake's "Over" became a hit when any other artist doing a song to that would've been just an album cut. That or 0-100, a NO HOOK song at that became huge over the summer of 2014 and marketed as just a "left over song". They kept pushing it enough till it was FORCED as a HIT. To the fact that it wasn't even a trap beat, just a simple boom bap sample production that if any other rapper from NY of the 00's era got on that (think Fab, Cam, 50) it would've been just an album cut.