They have no idea how to build up potential stars. As soon as guys get momentum they job to acts who will never get past a certain level and just get lost in the shuffle.
Look what happened to Cody Rhodes the guy was right there ready to take the next step and needed that big win at a big event but no lets have him lay down for stale Big Slow.
I don't even like Ryder but the guy was over and they made him look like a simp ass bytch getting punked by Kane,Cena and Eve for damn near 4 months straight.
They bury their own titles by having these cats job week after week. They do the same fukking thing everytime someone wins a IC/US belt.