It's not. haha. Rodman was very popular in 1996. Once he came to Chicago, it was a wrap. He was so popular in 1996 after breaking the NBA finals record for offensive boards in a series and his public persona, he was at the mtv 1996 awards with Toni Braxton, talk shows, everywhere. That carried over into 1997 where he got his first movie with Van Damme, Wrestling ppv, 1st book, married himself in public, oprah and leno appearances. Rodman was definitely more popular than Jordan in 96 and 97. Yes, being notorious for publicity stunts does = popularity whether we like it or not. Think about it, in one year, he headlined not one but TWO WCW pay per views, multiple Monday Nitro appearances, won 2 NBA TITLES(summer of 96 and summer of 97), released a best selling book, and made millions at the box office with a shytty film hahahaha. Trust me, I was 19 going on 20 when this was going on. Rodman was everywhere. In 96, they had to take him off of a billboard because he was causing traffic problems in chicago hahaha. This was national news.