j cole is a boring ass generic hip hop artist. pretty much lyricism for suburban white teenagers. that being said, his marketing of music and branding is top 3 in hip hop right now. just sucks that a more talented rapper isnt doing this same thing. this is pretty much a revival of the mtv unplugged shyt
Who's seeing Cole outside of Kendrick. Who's more talented?
The past six years he dropped
The Warn Up
Friday Night Lights
Born Sinner
Truly Yours 1-3
Forest Hills Drive
Not too many have his body of work.