Finally, there has been resistance to violence within the gangster rap community. Recently, Master P, president of No Limit records has launched a nonviolence campaign. This campaign consists of messages played on the radio, MTV, and BET. The message urges all gangster rappers to refrain from discussing conflict in their lyrics and to bring the focus back to the art of making music. Whether or not this campaign will be effective, is yet to be seen, but all rappers under contract with No Limit must tone down the messages in their new work, Master P has also recently developed a line of shoes with Converse. They will be available on June 10, and proceeds from these shoes can go to help fight against the negative influence of gangster rap. Since Master P and Focus on the Family both oppose the nature of some gangster rap, both would enjoy seeing it improve. The two could work together hoping to do this. Master P could help fund Focus on the Family for more articles on gangster rap. Focus on the Family could, in return, help Master P advertise his new line of shoes in their publication. This would be somewhat of a culture clash, but it would help to build bridges within communities, giving them something they can relate to each other with.