smart on their part, just don't FORCE them to like UFC is doing with Reebok, that's corny. they've got a workout apparel line to promote, workout/lifestyle brands are hot right now. Yea the name Tapout got ruined by wannabes in the mid to late 2000's but their attempt to rebrand it and make it theirs I won't burn them at the stake over.
they NEED to be stealing the way Roots of Fight makes and markets their clothing, there's celebs that would wear vintage styled Ric Flair, Macho Man, Razor Ramon tees etc. they've got a LOT of retro shirts from old catalogues that they own the rights to that they could be making in that soft french terry tee/hoodie/
they're clearly aware of them, so go all in
WWE Vintage Apparel | WWEShop.com
hell slap the old styled name graphics on a pair of joggers like these
put this
on