Also around that time came President Kennedy’s landmark inauguration of a program that would forever change the cultural course of Ethiopians. His Peace Corps initiative led a large influx of American college students into the region of Addis Ababa. By virtue of the distinctly modern character it acquired through such intermingling, the neighborhood assumed the new identity of “Swinging Addis”, a hip and progressive community where music reigned supreme. The youth touted the latest fashion, decked out in bell-bottoms and miniskirts and sporting huge ‘fros and beehives. Motown records were the hottest commodity, and the Addis youth quickly befriended Americans who helped import their musical fix. Soon after, Ethiopian youths inspired by such Stax legends as Marvyn Gaye and James Brown concocted their own special brew of Ethiopian pop and soul.