Sony Computer Entertainment is dead, long live Sony Interactive Entertainment (HQ now in the U.S.)

Lord Scion

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(I already know there is another thread, but that has 0 replies and I like my title better:lolbron: , plus this goes a little more in depth about what's going on at Sony)

As you know, Sony Computer Entertainment was the name of the Sony division that runs PlayStation.

Now all the divisions of SCE combined with Sony Network Entertainment to create Sony Interactive.

That means no more Sony Computer Entertainment America, Europe, Japan/Asian etc.

With this move, the PlayStation headquarters that has been based in Japan since its 1994 inception has now moved to California.

160126a_e.png


(Shuhei Yoshida reports to Shawn Layden, President of the soon to be former SCEA)

Originally Posted by Sony PR

Tokyo, Japan, and San Mateo, Calif., January 26, 2016 – Sony Computer Entertainment Inc. (SCE) and Sony Network Entertainment International LLC (SNEI) announced the formation of Sony Interactive Entertainment LLC (SIE), a new company that joins the forces of all business units belonging to SCE and SNEI, including hardware, software, content and network services operations. SIE will be headquartered in San Mateo, California, the United States, while also establishing key global business operations in Tokyo and London, beginning Friday, April 1, 2016.

“By integrating the strengths of PlayStation’s hardware, software, content and network operations, SIE will become an even stronger entity, with a clear objective to further accelerate the growth of the PlayStation® business,” said Andrew House, President and Global CEO of Sony Computer Entertainment Inc. and Group Executive in charge of Network Entertainment of Sony Corporation. “Along with our business partners, SIE will develop pioneering services and products that will continue to inspire consumers’ imaginations and lead the market. We will work hard to maximize corporate value by coordinating global business operations across San Mateo, Tokyo, and London by leveraging local expertise.”
 

Mob H

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So basically the American division came through and Deebo'd that shyt?
 

Lord Scion

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So basically the American division came through and Deebo'd that shyt?

Pretty much. All of SCE's various divisions are now consolidated into one and now is ran at the former American division.

So now PlayStation's Japan office answers to the American branch instead of the other way around like it has been.
 

CurrencyChase

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Great move..One Sony..The dream has come true for Kaz Harai.. PlayStation HQ In the heart of Silicon Valley, near Hollywood ( Sony Pictures), and they still have the Global team world wide..The software OS team, and the marketing team also in that same building..

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One Sony..
 

Chef

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Sony trying to get that PS2 era dominance. :wow:
 
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