It's crazy how much shyt Sony was talking years ago when it would clearly be more appropriate today.

These quotes are killing me.
"We do not care."
– Kaz Hirai, current President of Computer Entertainment, regarding competition from Microsoft and Nintendo
"The first five million are going to buy it (PS3), whatever it is, even [if] it didn't have games."
- David Reeves, Sony Computer Entertainment Europe CEO
"Microsoft does not concern us. Microsoft is not a technology company."
- Nobuyuki Idei, Sony chief corporate adviser in an interview with BBC NEWS
"Sorry you didn't have the opportunity to buy a PS3 this year, but I'm sure it beats lining up in a queue for hours on end only to be told the store has sold out."
- Michael Ephraim, Managing Director of Sony Australia in an interview with the age.com.au
"I have no concerns about the competition."
- Phil Harrison, president of Sony Worldwide Studios speaking at the Game Developer Conference
"I don’t think we’re arrogant."
– Phil Harrison, regarding consumer perception of Sony
"We're certainly not interested in Gimmicks."
- Kaz Hirai0 E32k6, right before showing off Eye of Judgement.
"Nintendo knows its target audience, because it has really narrowed that down; and it’s pretty much defined by a boy or girl’s ability to admire Pokemon."
- Phil Harrison, president of Sony Computer Entertainment's Worldwide Studios
"But I fear that it won't have a lasting impact beyond that of a gimmick."
- Sony executive Phil Harrison cuts to the chase with his incisive analysis of the Nintendo DS in gaming paper MCV.
"Consider the US with its massive land and cheap people. Then you look at the UK - a little island where rent and rates are at an absolute premium, and the cost of people is a lot more."
- Sony's take on the consumers, as told by UK Managing Director Ray Maguire to website gamesindustry.biz
"It’s probably too cheap…"
– Ken Kutaragi, Regarding the $499 to $599 price point
"(the PS3) is not a game machine…"
- Ken Kutaragi, Regarding the machine’s beefy hardware architecture
"The name of the game is not market share, it’s how fast we (Sony) can grow the industry."
– Ken Kutaragi, regarding competition from Microsoft and Nintendo
"…for consumers to think to themselves ‘I will work more hours to buy one’. We want people to feel that they want it, irrespective of anything else."
– Ken Kutaragi, explaining their marketing goals for the PS3