Literally everyone is using it. It's like asking if breaking down video is just a fad and we're going to go back to getting everything from word-of-mouth.
I don't think any real fan of the sport would discount the importance of analytics. For me, I just hate the fact that people who don't know the sport well enough to evaluate players and situations with the eye test can act informed by merely rattling off numbers. Analytics in the hands of the uninformed are useless.
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