When Wojnarowski wasn’t busy writing about James with “prose lifted from Travis Bickle’s diary,” as Tommy Craggs once described it at Slate, he was flailing around for James-related news. Between 2008 and mid-2010 Wojnarowski wrote ten columns about James’ impending free agency. He brought up nearly a quarter of the league as potential destinations—including devoting
one column to the ludicrous idea that James would join the Dumars-led Pistons. It was only a little over a month before James’s ill-fated ESPN special “The Decision” that Wojnarowski mentioned James’ eventual destination, Miami, for the first time—and even then, he returned shortly to naming incorrect teams.
Wojnarowski would likely say that he was merely relaying what league sources told him, not definitively saying that James would or would not sign with a specific team. But that’s precisely the problem. Wojnarowski’s reporting is rife with opinion, conjecture, and speculation—whether his own or an anonymous league source’s—and it can be impossible to tell what he is actually reporting. When Wojnarowski
wrote “the Chicago Bulls are still the team to beat, with Cleveland a close second and New Jersey the looming wild card” a week before James chose Miami, there was no indication whether that was sourced information, a guess, or something in-between. Four days before James left Cleveland, Wojnarowski
wrote a similarly incorrect and murkily sourced sentence about James meeting with teams: “he needed the threat of leaving [Cleveland], even if there was never truly the intent.” As one beat writer described Wojnarowski’s writing in relation to his peers: “Most of those guys, [
USA Today’s Sam] Amick and [Yahoo’s Marc] Spears and [ESPN’s Marc] Stein … just write straight news, and you don’t really get as confused by news and what is their opinion.”
A week after “The Decision,” Wojnarowski
wrote a 4,000 word ticktock assuredly describing how James came to choose Miami, a stunning act of hubris. His reporting on LeBron James was consistently sloppy and poorly sourced, yet Wojnarowski had the audacity to present his piece as the definitive account. With just two quotes from anonymous sources and a history of being wrong about James, it doesn’t deserve to be treated as reliable. NBA writer Ethan Sherwood Strauss
summed it up well: “If all this was so telegraphed, then Wojnarowski missed multiple Morse code memos. Now Adrian claims retroactive omniscience? My temples throb at the thought. Insiders should prove their status with a hefty helping of named sources. I give leeway to those with impeccable track records, but Adrian just whiffed on a big one.”
Four years later, Wojnarowski whiffed again. Last February he wrote an article titled “How Cleveland lost its way, and lost a chance at LeBron's return.” LeBron James returned to Cleveland five months later.
Those within the league think Wojnarowski’s criticism of LeBron stems from reporting failures. “I don’t know if LeBron’s whole camp or just LeBron shafted [Wojnarowski], but [Wojnarowski] was having trouble getting to him,” a former team employee he tried to cultivate as a source told me. Somebody else familiar with Wojnarowski and James’ relationship said, “Adrian does not talk to LeBron, or people in LeBron’s camp. He doesn’t do any reporting with LeBron James or his people.” (Both spoke on condition of anonymity, citing fears that Wojnarowski would harm their careers.)