I think they're doing the right thing...have him whip Cena's ass again. Everyone seems to enjoy Cena losing. So Cena loses again...but not a squash...and Cena has a little more heart and visciousness this time.
Battleground...same outcome...but this time its a No DQ match and Cena gets the upper hand...maybe he introduces a strategy where he's hittin and running...stickin and moving...grabbing kendo sticks or chairs and it brings out the beast in Cena. But Heyman gets involved and Brock catches him with an f5....then another...then another... and then he beats him.
By then even I would probably want to see Cena win. Which brings us to HIAC...where Cena cant hit and run...plus Heymans stuck in the cage where Cena can get revenge for costing him the last match. Its billed as Cena's last chance. Cena gets beat within an inch of his life but beats Lesnar in typical Cena fashion...then Rollins comes in and cashes in.
Next week on Raw...Heyman demands his client gets another championship shot...but HHH, because Rollins is in the Authority, says the rematch clause is out of the window because Rollins vs Brock was never the match...Brock goes on a rampage and destroys wrestlers at random for weeks until Trips caves in and gives him a title shot at Survivor Series where Brock wins it back.
You get the point...after that theres a few guys you can go with...Orton...maybe you turn him face. Batista...never was supposed to turn heel in the first place. Reigns if he's still over. Maybe you throw in Taker as a swerve...or Daniel Bryan. Shaemus and Cesaro don't belong in a fued or match with Cena as nobody would believe they were going to win...and I dont think many people want them to win...honestly thats just obvious filler.