Like someone said, it's a comedy bit where the guy was already on screen so everyone know him.
They do a segment showing a hallway in the Toyota Center and asking people who the MVP is, and it's mostly people in Rockets memorabilia saying James Harden or Jeremy Lin (

). Then they show people in OKC jerseys sayin Durant, Heat jerseys saying Bron, etc. and the mascot pies/cakes them in the face. When they showed brolic dude saying Kobe, he towered over the mascot so it ran away. Fast forward --> hits em up live.
Dude probably got paid
