Looked at the article, expecting to hear a large part of the decision was due to the higher prices of coffee under the new administration. Perhaps that timing does not entirely add up, though, and it is more about the fact Starbucks has to rebrand to capture more new customers...I don't know if making the decor nicer is going to cure what's ailing them. Do Gen Zers and younger people really drink coffee like that? They seem to be more of an energy drink consumer base...but maybe that's just my observation.
OAN, the CEO's name is Brian Niccols? I had to read that twice.