Like someone else said to appeal to a wider demograph. Texas has millions of potential customers, especially with a thriving night life. sky is the limit with a driving service there. But with a name like that youll be limiting yourself to people that name would only appeal to plus, and already with a niche demograph because of the name, they might look at the name and question your professionalism off it and still go with a more known service.
Business is as much about perception to the customers as anything.
"Its not about what you like, its about what they like"
You are selling a service. The name will drive majority of your business long before referrals kick in.
I take it you're based in Texas
