Taco Bell Appreciation Thread

RajWatts

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Taco Bell Is Making a Taco Shell Out of Fried Chicken

Taco Bell Is Making a Taco Shell Out of Fried Chicken
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With much of the fast-food industry embracing fried chicken despite health concerns about the greasy fare, Taco Bell is making its own foray into the category.


The Mexican-themed chain will begin serving a new chalupa this month with a shell made out of fried chicken, rather than corn or flour. The item is an attempt to capitalize on record-high demand for chicken while still appealing to its customers’ desire for over-the-top food combinations. The division of Yum! Brands Inc. has been experimenting for years to find a fried-chicken item it could add to its menu.


“Fried chicken is growing at a tremendous clip,” Taco Bell President Brian Niccol said in an interview. “It’s a real void on our menu, and it’s something that our customers ask us for.”


 
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