It’s not genuine. Tariq fashioned himself as a revolutionary who wanted to unite “melanated people” in the Hidden Colors era and now he’s clearly chasing money and has lost all interest in that.
You’re right. It’s business. The problem is his followers don’t realize that’s ALL it is and no matter how many times he contradicts what he’s said in the past, they still believe he’s the same person he was before.
It’s almost as if Tariq is tailoring his message to fit the people who spend the most.