You are right. But its not really their fault. Look up and down the roster and you cant say anything about anyone. Nobody has a character let alone any depth
As individuals they have nothing. All we know about them even as hardcore fans is that Kofi used to be a fake jamaican and Xavier Woods likes videogames. Big E outside of the preacher voice has no character.
Were talking about a company that couldnt think of anything better for one their top guys than putting a "freakin" inbetween his first and last name 
 
Imagine 20 years ago Bret "freakin" Hart. Creative is at an all time low and is just appealing to kids and manchildren