Superchargers and experience in the field. Everyone else starting from scratch vs someone doing it over a decade. And again their Supercharger network is unmatched and can't be matched by others at this point because every single auto manufacturer will not put up the funds to do it.
Those are highly important.
I was this close to getting the Ford Mustang EV but Tesla's experience in the field and the Supercharger network made me go with them.
Historic Step: All Fifty States Plus D.C. and Puerto Rico Greenlit to Move EV Charging Networks Forward, Covering 75,000 Miles of Highway | US Department of Transportation
President Biden’s Bipartisan Infrastructure Law provides $5 billion to help States install EV chargers along interstate highways Coming next: Federal funding to install community-based EV chargers

. f150 lightning is the best ive seen bc it doesnt seem too much different from the regular version.