That's an old school way of thinking, and I can say that because I'm old. You really don't need to use the traditional channels to promote anymore. The average young adult has multiple social network accounts, so a provocative title may get you further than traditional advertising. Look at the state of our society, pretty much everything spreads through internet word of mouth. Look at the high volume of misinformation that spreads so quickly.
I honestly would not be interested in "A Girl and her Monster" at all. The title made me click.
I’m not speaking of marketing channels. I’ve just touched 30 so I’m not flabby - and I also literally work in marketing with a focus in social media funny enough. so this is something I’m quite insightful in regards to - from engagement and other segmentation KPI’s
I’m speaking specifically about the movie title. Sure, it will be provocative for some - but it will also be off putting for some - I’d hazard a very safe guess that this will be a greater number to those that find it provocative.Every piece of mass appeal media you consume is market tested to death - to ensure it has, well “
mass appeal”. Even efforts in “diversity” go through the same.
If you guys want to act like a significant number of cacs won’t see that title and think “
eh, woke stuff, no thanks” - I’m here to tell you they are, but be my guest to pretend otherwise. And that’s all I was referring to. You’re limiting the audience from the start - this isn’t inherently a negative thing as purposely catering to specific market can often be more rewarding than something ambiguous - hopefully the bet here pays dividend as it does seem to have a good premise