Their messaging is all over the place.
"Congress is run by EXTREMISTS! Who are doing NOTHING!" She actually said that.
"This is not your grandfather's GOP.....We need to fight the Communists and go back to traditional American values!"
They literally have no message other than, "Let's call out women from states we don't even live in and try to jump their clout to get some attention." Every one of them mentioned, "We're against the Squad" but none of them had an actual policy proposal except....pass the UCMCA trade deal that the Democratic House already passed.
All that being said, it could be a smart move on their part. Gets them all attention and fundraising that they wouldn't have much chance at otherwise. I looked up all four of them and they're rather unremarkable, just generally uninteresting pro-business Trump stans who aren't currently serving in the House. Two of them are trying to beat Democrats in very flippable districts, the other two are trying to replace retiring Republicans in safe districts, none of them are trying to beat an incumbent or upset a safe Dem seat. This could possibly get them the attention they need to rise above the other Republican contenders and have a real shot in the general.
On the other hand....if they're trying to convince moderates and claim they're fighting for the interests of their own district, how does "Our main goal is to yet at those liberal ladies!" send that message to on-the-fence voters?