I don't know if it's because a majority of the PPVs have had weeks of build up to this point, going back to Survivor Series, but Backlash feels like it's being thrown together.
Part of it is because guys who should be on the show won't be (Cody, Punk, Roman). Another part is them getting rid of the rematch clause. In storyline, it makes no sense that Gunther wouldn't want a rematch for the WHC. Why is Jey wasting his time with Logan Paul when he should be trying to defend his title against the guy he beat for it? Why is Gunther having a match against a fukking commentator? Because he attacked him once? Pat couldn't even sell it, he was back on TV the next week.
Then the multi-man matches. It made sense at WrestleMania, but you can tell in the Triple H era, they can't book PPV matches with this amount of time. They also can't decide who the #1 contender should be, so they're just like "fukk it. Put them all in the match." If Drew's the #1 contender, shouldn't he face Jacob one-on-one? At least that's a match they haven't done it......I think. They could have had three weeks worth of fire segments between them.
I'll give Vince credit, he knew how to sell you a PPV in three weeks. And in the case of Backlash, a PPV like this has to continue stories from WrestleMania or end them. Literally nothing happening at this show is continuing anything outside of Lyra/Becky. If Vince was still in charge, Seth/Bron vs. Punk/Roman would already be booked, but we're not going to see that match until July at the earliest.