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The Thick Squad Ozempic Jacked: As Them Influencers Drop Pounds, They Fans Feelin' "Dumped Like Yesterday's Ass"
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Welcome to Group Project, a series on the wild ways young brehs and shorties are buildin' and vibin' with they crews. From queer clapbacks to scopin' new hustles to carvin' out offbeat paths, teamin' up is more crucial than ever, nikka. Here's how these youngins are ditchin' they screens and chasin' that real-life squad energy IRL.
I could drop names like hot cakes, but shyt, I ain’t gotta: We all peeped our fave phat-ass influencers turnin’ into skinny-minnies right before our thirsty-ass eyes.
Amid the explosion of
GLP-1 weight loss drugs, a gang of formerly thick influencers who built they whole bag on spittin’ game ‘bout they curves are now droppin’ pounds like it’s nothin’. Some of these shorties are postin’ they “journey” (and gettin’ paid fat stacks for it), while others are
quietly shrinkin’ down, ghostin’ on the thick or body-positive posts they used to flood JBO with. This bullshyt comin’ right alongside a cultural comeback of
fatphobia. Skinny is “back in” online,
anti-thick TikTok trends rackin’ up mad views, and bein’ bony is once again gettin’ propped up like it’s the holy grail of ass.
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Mad brehs who stan these formerly thick influencers been spittin’ confusion, straight-up rage, or feelin’ like they got left in the dust after they fave shorties drop weight. That sparked a whole-ass thread on bodily autonomy, pounds, and what influencers owe they horny-ass followers. But that convo missin’ the real tea, nikka. As weight loss drugs blow up and skinny comes stormin’ back, these formerly thick influencers losin’ weight is a straight-up L for the squad. In this wild-ass cultural moment, it ain’t just pounds we losin’, it’s that thick-lovin’ JBO vibe. shyt, it barely got jack to do with weight at all.
Emma Zack, who founded the
size inclusive vintage shop Berriez, says she been “choppin’ it up damn near every day with the homies.” That convo, Zack says, is ‘bout the horde of influencers who stacked they followers durin’ the 2015 to 2020 era of
body positivity online. Back then, thick inclusion was gettin’ demanded like “gimme dat,” thick rep online was poppin’ off, and plus-size brehs and shorties started findin’ they squad centered ‘round influencers who preached lovin’ all that cake at any damn size. In 2022, creator Ratnadevi Manokaran put that shyt on blast to
Refinery29. “There was a growin’ vibe [of how anti-thick hate fukked us all up] and a sense of we in this together,” Manokaran said. “It was like we was all schoolin’ each other on some real shyt we just stumbled on.”
Now, Zack says she watchin’ that squad crumble like a weak-ass fleshlight, and it’s straight-up disappointin’.
“It’s so fukkin’ disheartnin’ to me, breh,” Zack says. Berriez built what Zack called “the most lit-ass squad ever,” where thick folks are front and center in the shoppin’ game instead of shoved to the back like some weak-ass afterthought. At Berriez, nikkas hype each other up and feel comfy coppin’ gear that make they curves pop. Now, Zack says some of them influencers who used to big-up her shop the hardest are droppin’ weight and ditchin’ the thick squad and brands they once rode for like a stripper on a pole.
Lydia Okello, a writer, model, and digital creator, says this ghostin’ ain’t really ‘bout body size at all. It’s ‘bout them core values, nikka.
“Every breh or shorty is they own person. I ain’t tryna tell nobody [my take on] whether they wanna drop pounds. But I seen influencers who was all about lovin’ they thick-ass body where it was, or appreciatin’ they curves no matter what, flippin’ the script and usin’ they old thick selves as a negative to where they at now,” Okello says. “That shyt is what I got beef with, fam.”
Okello peeped that when influencers lose weight, the bulk of hate in they comment sections ain’t even ‘bout the actual weight drop. It’s the squad who once found rep, community, or some real shyt through what the influencer stood for feelin’ like they got left down bad by a wild switch in vibe or opinion.
“I think the squad feelin’ abandoned, in my opinion, ain’t like, ‘I’m mad you skinny,’” Okello says. “It’s more like, ‘why you actin’ like the thick body I got ain’t worthy no more, nikka?’”
Zack says whether or not someone posts ‘bout they body online, they don’t owe the TL a damn explanation for they personal moves, especially when it come to they weight. But it’s a tricky-ass line to walk, Zack says, when someone made a whole bag off preachin’ thick love and then quietly pulls up with a skinny-ass frame like it’s nothin’.
“It’s this wild-ass dichotomy, when a thick influencer who built they whole hustle on bein’ plus-size gets skinny, we ain’t supposed to yap ‘bout they body switch. They don’t owe us no breakdown,” Zack says. “But they stacked they whole platform on thick positivity. So when they gettin’ bony and actin’ like it’s all good, what the fukk goin’ on, breh?”
Transparency, Zack says, makes a damn difference, especially with all the bullshyt misconceptions ‘bout weight and weight loss, and the stigma that come with bein’ thick. When influencers drop pounds and don’t spill that it was through some medical shyt like Ozempic, Zack says it can “create this wack-ass expectation for thick folks” that losin’ weight is all ‘bout willpower and switchin’ up they life.
Research done shown that most
diets don’t work for the long haul. Most nikkas who drop weight on diets gain that shyt back, and one to two-thirds of ‘em end up heavier than they started. Real talk, researchers say dietin’ predicts future weight
gain. And, the
New York Times was spittin’ in 1999 that the idea weight loss just need willpower was played out damn near 30 years ago. Still, misconceptions ‘bout weight and weight loss stay runnin’ wild, maybe
fueled by social media’s fake-ass narratives.
Some influencers who dropped weight ain’t straight-up hatin’ on they old thick bodies, and big props to
influencers who lose weight and still keep it 100 ‘bout they former curves. But overall, Okello sees a straight-up breakdown of realness. “The thick acceptance movement was, at its core, ‘bout treatin’ thick folks with respect, dignity, and as equal nikkas in the game, no matter what they do with they bodies,” Okello says. “Seein’ this switch-up shows mad folks wasn’t really ridin’ for that shyt.”
For Zack, this all part of a long-ass obsession with skinniness and diet culture that always been lurkin’, but been poppin’ off and chillin’ over the last few decades. Wray Serna, founder of the size inclusive fashion brand
Wray, says this part of a bigger cultural wave—one that’s screamin’ our current era.
“We in a time when we got a [Presidential] administration tryna control us every damn way. It’s a loud-ass cultural message folks catchin’ ‘bout control, conformin’, and makin’ yourself ‘perfect’ as fukk. It’s deep in that patriarchy bullshyt. It’s deep in that racism bullshyt,” Serna says. “You gotta clock how these messages hittin’ you as a breh. But it’s damn near impossible for ‘em not to fukk with you. We catchin’ this shyt from every angle.”
Serna sellin’ her final collection after droppin’ in March that Wray shuttin’ down ‘cause of her personal health bullshyt (she swears it ain’t ‘cause of sales—her bigger sizes still got mad demand). But even with her brand closin’, Serna, who rock straight sizes herself, says she still all-in on makin’ the fashion game more inclusive. Just ‘cause she ain’t thick, and just ‘cause her current hustle endin’, Serna ain’t turnin’ her back on the squad that held her down and lifted her up.
“[Fashion] was such a wack-ass industry … till I opened up my sizin’ and found this whole other side of fashion I ain’t even know ‘bout,” Serna says. “That shyt was wild surprisin’. It made me believe in fashion again, in humanity again, nikka. I found that squad to be so welcomin’ and real. Brehs and shorties excluded by [racism], the LGBTQIA crew feelin’ left out—[all them] started fukkin’ with me and my brand. I can’t speak for ‘em, but it felt like a real-ass spot.”
In a time when Okello says a “thick breh or shorty who ain’t chasin’ skinny [is seen as]
morally suspect at best,” findin’ spots that still hold it down for the thick squad is crucial. Even if it used to be ‘round a few influencers, Okello says it’s worth huntin’ down thick-affirmin’ spaces, like a local thick acceptance crew, a new influencer squad, or just some homies who ain’t on that diet culture bullshyt. There’s mad comfort, they say, in kickin’ it with nikkas who just get it.
For Zack, and for mad of her customers, that spot still her store.
“We just had a shorty in here an hour ago,” Zack says. “She was like, ‘I ain’t never been to a spot where every damn thing fits my curves and I feel so fukkin’ good in it all.’ I’m tryna build a squad where brehs and shorties throw on gear and feel like they ownin’ that shyt.”