Although it is negative attention, it is attention nevertheless.  Prior to this and for the last 3 years only thing that dominated the news was trump.  It’s like no one spotted this.  And they draggged out for years court cases that shoulda been done with in a matter of months.  Jonathan majors got screwed in a matter of just 1 year.
So yes. Let them keep talking about Joe.  
Trump won the first time because no one thought he’d be elected after all the sh1t came out about him.  Now that they know.  I still see him losing.