Crucially, under Bowden's leadership, the Trojans were among a collection of Power 4 programs to take advantage of the pre-revenue sharing market this spring, investing heavily in front-loaded deals for players before the spending cap kicked in with the House Settlement on July 1.
"Just like everyone across the country," Bowden said.
Many programs offered front-loaded contracts to retain existing players on their rosters and new additions in the transfer portal windows. According to ESPN sources, few programs, if any, have been more aggressive with such deals in the 2026 high school class than USC, which secured 30 of its 33 commitments in the 2026 cycle prior to July 1.
Industry sources told ESPN that USC began doling out payments to committed recruits through collective deals earlier this year, paying out a portion of a given contract early in order to minimize the cap hit when they land on campus. Per ESPN sources, Bowman, the Trojans' fourth-ranked pledge, has already secured the first half of a three-year deal worth seven figures annually.
Across the personnel space, USC's financial strategy and overall approach to roster management in the 2026 cycle class draws a range of responses, from admiration to envy to broad skepticism.
"They did a good job of being ahead of the curve," one Big Ten personnel director told ESPN.
"Their administration is being aggressive, and I think they have the cash flow to do it," an SEC GM said. "They're betting the rules are not going to be enforced, which is really smart."
By rule, student-athletes are required to disclose all pre-college NIL earnings to the College Sports Commission upon enrollment. However, questions have swirled over the enforcement arm and its oversight ability in the NIL space since its inception earlier this year. Sources within Power 4 programs cast doubt over whether the CSC can fully regulate deals and early payments like the ones USC and other schools have given out this recruiting cycle.
A signing class that could ultimately cost more than double the average Power 4 signing class has plenty of detractors, too. "Their high school class has to be close to our entire roster [in terms of cost]," an ACC GM said. Some sources question the value of a potential eight-figure high school class under a revenue share model and in an era of unlimited transfers. Others share doubts over the actual underlying talent of a group that includes as many ESPN 300 commits as any nationally.