To place blame on a single entity or component would be naive, this is nuanced and layered, a continuation of various factors over a 30 year period.
But in short -
- Technology and the consumer aka you / me / us. The demise of the television as a standalone device, in other words, boxing has lost its ppv value due to bootlegging plain and simple. This coincides with the demise of network television and distribution.The consumer wants everything for nothing, no longer is a run of the mill title defence enough, it has to be an undisputed vs undisputed to be a title fight now, it has to be a mega card to win the audience.
- Shifting media landscapes and consumption, hyperreality and the advent of the content creator/influencer. Content runs the world now (whether we like it or not), this has greatly affected traditional entertainment and media forms such as film, television, music, entertainment and even sport.
- Boxing cards that now reflect the will of a Saudi cabinet minister, whilst great in theory, the concerning by-product is a rapid form of vertical integration that has manifest without competition in the space 24 months (after a build of 12 months).
- It's not boxing anymore, it's fighting now, thats the market, that's the standard, that's what people are wired to and only understand now, nothing else sells. It used to be boxing and fighting.
This is a much longer discussion than just dot points and musings, back and forths don't really do it justice.
I'd argue that superficially the best thing that has happened to boxing in recent times (Saudi intervention) is concurrently its biggest malaise, but not limited to, there's other factors at play like the aforementioned.
As soon as you start talking about docking pay and a league and payment structure that is singular, then you have a regime, this has unconscionable repercussions and consequences, they're just hard to see in real time.
https://archive.md/XLc9O I posted this article in another thread, I recommend it, provides context to the current sporting landscape and future of all sport and entertainment.