The Official Joe Budden Podcast Thread

BlueHeffner

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What rapper was ice talking about when he said Joe wanted smoke because he aint think he wasnt that good?


Em?
 

Squirrel from Meteor Man

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Howard just got another 125 million... a year... Which is exactly what Joe was discussing on the pod. And Howard doesn't do shyt internet wise, like Joe does.

Do I think he's gonna go up there and be Funk Flex? Or even Breakfast Club? No.


But today, he does 3 shows a week. 3 hours but they say it takes around 8 to record them. Instead he does the EXACT SAME SHOW, 5 times a week, for 2 hours straight minus commercials...

shyt, a few of those days, they could just stay the full 8 and record the rest of the podcasts to put on Youtube... Hot 97 finally breaks into the internet and gets those Youtube profits they been dying for.. Joe doesn't lose any ownership of his pod or even have to get them any of it... And realistically, Hot 97 could start beating TBC head up for the first time in forever



I'm not saying this shyt is real... I'm just saying it ain't too far fetched
It’s very farfetched imo. Howard Stern is on satellite; there are a ton of paid subscribers who only have Sirius to listen to him. I don’t get the appeal (and I never will), but for their model (and for what he’s done to build their company) I can see why they paid him.

Hot 97 is a completely different model and they don’t have that kind of money to pay anybody, let alone someone without an A-list profile. The audience is also different; podcast listeners do not consume media the same as a radio listener.

I don’t even think they’d pay Nick Cannon $20+ million a year to do morning radio.

Are podcast listeners who are trained to listen twice a week at a certain time going to wake up at 6am and find Hot 97 and listen to a few minutes of talking, the same songs over and over, and a bunch of commercials? It’s not likely.

Hot 97 is a music station first and foremost; it can’t be rebranded as a podcast/youtube medium for better or for worse. They’ve missed that boat
 

The Devil's Advocate

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It’s very farfetched imo. Howard Stern is on satellite; there are a ton of paid subscribers who only have Sirius to listen to him. I don’t get the appeal (and I never will), but for their model (and for what he’s done to build their company) I can see why they paid him.

Hot 97 is a completely different model and they don’t have that kind of money to pay anybody, let alone someone without an A-list profile. The audience is also different; podcast listeners do not consume media the same as a radio listener.

I don’t even think they’d pay Nick Cannon $20+ million a year to do morning radio.

Are podcast listeners who are trained to listen twice a week at a certain time going to wake up at 6am and find Hot 97 and listen to a few minutes of talking, the same songs over and over, and a bunch of commercials? It’s not likely.

Hot 97 is a music station first and foremost; it can’t be rebranded as a podcast/youtube medium for better or for worse. They’ve missed that boat
You make valid points, except for the fact that you’re talking about a very specific area and probably the most important radio stations in the country when it comes to population density


The only two stations in competition are hot 97 and whatever station Charlemagne is on. The only competition for this new morning show on hot 97, is the breakfast club. So the only thing hot 97 has to do as a radio station, is have better talking portions than the breakfast club. They both got to play the music. They both are gunning for the same exact listening base, but people tune into the breakfast club, not because they’re playing some sort of better music, but because they like the host.


Who is the other black host that you can name right now that you would put on that morning show who is going to go head up with the breakfast club every single day? And whoever you name better be hip-hop. Nick Cannon ain’t cutting it.


But that’s small potatoes. The real money behind the breakfast club, is the fact that it’s syndicated in markets all across the world. So whoever owns the breakfast club, their main money source is coming off of the syndication of the breakfast club. Hot 97 doesn’t have that because hot 97 has a shytty ass morning show that nobody wants to pick up. It’s not beating the breakfast club so why pick up the second best show when you can just pick up the first one

All that changes if hot 97 get somebody who becomes the first one. But that’s another small bag of potatoes compared to the Internet. High 97 hasn’t gone viral since the Internet came out. They had a show on fukking TV and couldn’t go viral. Breakfast club goes viral once or twice a week. That feeds into other things, notoriety, selling the show, that not only bring the entire network more money because of the online views/monetizing… It also brings more viewership to the network as a whole because if you have to go on hot 97’s YouTube in order to catch Joe Budden going viral on his morning show, and you can’t get that on his YouTube channel because they lease the rights to The Morning Show from him, then it all starts making sense





Again, nobody is saying hot 97 is going to do this. But they fired their morning show people for a reason and it wasn’t to hire somebody who is more expensive because that doesn’t cut cost. They want to be number one. They bought that radio station because they wanna fukking be number one in the morning and they already have flex being number one at night.
 
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