The package store is closed, ok my day is through

[get these nets]

Metro Roundup: Alcohol delivery service takes advantage of new law



January 17, 2022

Photo by Erin Nelson

Rashad Grimes, founder and CEO of Dippi, an alcohol delivery service in Birmingham, Alabama, stands inside Pleasure is All Wine in Hoover, Alabama.

Dippi aims to revolutionize how both Birmingham and the state of Alabama get their alcohol.

Rashad Grimes’ new business venture, Dippi, an alcohol delivery service based in Birmingham, started making deliveries in late October.

Since it became legal for the company to operate, Dippi’s average order price through the app has been $90, and the company is experiencing daily growth.

“Right now we’re just constantly working on expansion,” he said. “We’re trying to be across the entire state no later than February.”


Grimes said he not only has his sights on Dippi being the biggest alcohol delivery service in the Southeast, but he’s also using the company’s technology to provide data for other retailers in the alcohol industry.

“Essentially what we are is a data company,” Grimes said. “We’re in the process right now of building out technology that adds value to producers of alcohol as well as the retailers. We’re collecting data and building systems that help the producers and the retailers know how to streamline service so they can have more of a positive impact on customers.”

Grimes has always been an entrepreneur. He worked for his father’s shoeshine and shoe repair business from the age of 8 through college and learned quickly that he wanted to be his own boss, he said.

He later graduated from Samford University’s Cumberland School of Law with a law degree in order to help himself become a successful entrepreneur and to give himself a fallback plan.

“A law degree is the most versatile degree you can have, so I went into law because I always understood that I need to understand the legal aspects of business,” Grimes said. “If push came to shove and a business venture didn’t work out, I could always pivot and pursue something that I would have a steady source of income in.”