As one would probably expect, part of the reason TNA decided to put their world title on Eric Young was for the cross-promotional opportunity with Animal Planet, reports PWInsider. Season 3 of Eric's show on their channel, "Off The Hook: Extreme Catches", debuts on Sunday, June 16th. TNA will use the next couple of months to push Eric Young as their champion to coincide with the return of his show.
Additionally, the report states that TNA will be doing all they can to distance Eric Young from the comedic character he once played, developing him into a credible champion.