Refreshing to hear people actually talk about basketball. Not narratives. Not hosts making themselves the story of the night. Not endless LeBron talk whether he's playing tonight or not. Just basketball. I haven't really been into the NBA in a long time, besides watching some of the playoffs. I got to see the second game last night and was impressed.
Part of the NFL's dominance boils down to the way they protect the product. There are narratives and fukkery but overall, coverage is about football. And there are multiple games on regular TV that people can watch. That's important. Especially in an era where a lot of people aren't even watching television, there has to be more value in broadcasting a sport on NBC than whatever bullshyt reality tv or game show program they usually run. If I was NBC, I'd be doing basketball in prime time and then leading into a major show that usually streams on Peacock. Or a noteworthy movie. Doesn't seem hard to get people to watch more TV if they have a reason not to switch back to Hulu/Netflix/etc immediately after a game ends.