The "shiny suit" era was a myth

[ULCYril]

The shiny suit phase affected everyone except for the W and the whole bcc

fixed but true

 

[IllmaticDelta]

^^up

 

[BulletProof]

Cam'Ron's first album too.

 

[TLR Is Mental Poison]

Why do nikkas try to rewrite history, the shiny suit era was real, that shyt was huge, and it was needed, just like the gangsta rap era doesnt negate that a huge afrocentric/jazzy sound was going on, the shiny suit era doesn't mean other hip hop wasnt dropping and just as influential

If other hip hop was just as influential, "shiny suit era" is a misnomer.

 

[dora_da_destroyer]

If other hip hop was just as influential, "shiny suit era" is a misnomer.

how? we got a gangsta rap era when other music was shining. we got a trap era when other music is shining. it was an era of bling and opulence, coloful videos, etc. shiny suit era doesn't just mean puffy and mase, look at the ll cool j videos at the time, damn near everythng hype williams directed, big shiny bubble vests and goggles were hot street wear...it's an appropriate name

 

[sporticus]

I loved the shiny suit era. Made rap fun again. Sure it got overboard, but so does everything in hip-hop. Now all I hear is warbling autotrap and I'm sure some people are getting sick of that too.

 

[IllmaticDelta]

it was about more than just the actual "shiny suit"

 

[Big Boss]

NaS
R. Kelly
will smith
112
Total
Biggie

And while it was mostly a bad boy thing,they had shyt on lock so they defined that era. Also the flossing in their lyrics was influencing others even if they didn't rock those suits.

 

[-DMP-]

even batman went threw the shiny suit phase.

http://i.newsarama.com/images/i/000/096/011/original/clooney_batman_2_02.jpg?1364326451


shyt was world wide son

 

[Big Boss]

Yeah...the shiny suits were just something visual easily associated to the whole "big willy-ism...flossy rap" thing going on at the time...and it definitely wasn't a myth...you can't dismiss the entirety of Bad Boy (the Lox and Big were doing the shyt right along with Puff and Mase) and Jay-Z and even Hate Me Now era Nas like they weren't titans in that scene and largely defining the times...

that whole vibe and aesthetic to a large part dominated mainstream east coast late 90's rap, to the point that you had random tough guy thug rappers like Mic Gerimono going from this:




to this

 

[The Devil's Advocate]

shiny suit era... was simply a term for flossing era

everything was platinum this... rolex that... new 7 series... money money money money money

not just the raps.... the videos was over fukking done... i'm talking 1 million dollar videos... 2 million.... busta said on ice-t podcast him and janet joint cost like 2.9 million and cost people their jobs

not just the raps and the videos..... album ADVANCES were 1 million... that doesn't count the budget.... that doesn't count the advertising... that doesn't count the videos... companies was spending 4-5 million dollars for a complete rollout for a nikka who sell 500k

everybody sampling... features with mega stars of other genres.... 100k for a feature from mase... 150k for a neptunes beat.... label was like cool, we'll pay it no problem


everyone had diamonds... versace... shyt they couldn't pronounce (literally)... 500 cars in the video.... video MODELS being paid 300-400 a day... big ignorant houses... mtv cribs... mtv what are they worth... mtv year end who's the richest rapper segments

concerts were TOURS.... 20 rappers on the tour... nikkas had helicopters dropping from the sky.. cars pulling up on the stage... disappearing acts and coming up in the crowd and shyt



y'all wonder why we miss the good times.... and why it'll never be the same again... MONEY

there was sooooooooooo much fukking money in hip hop, it was ridiculous.





look now.... you lucky if your label pays for 1 video and it better cost under 100k. and you'll be paying for the anything else out of pocket... and you better find models on IG and props on your own....

nobody rocking iced out nothing no more... maybe a watch and a chain... not 50.. people got cars...

you lucky to get 1 million spent on your entire rollout from start to finish, including the 50k advance and 360 deal

 

[Newportbox]

The transition in sound and aesthetic was easily recognizable.

 

[FreshAIG]

nikkas was really wearing colorful and shiney outfits, had really pop-ish sounding beats and really glossy music videos.

then

"LET'S TAKE IT BACK TO THE STREETS MOTHERfukkER"

 

[Big Boss]

 

[Taadow]

nikkas got bad memories?

Look at the albums that dropped in 97-98 (when Harlem World and No Way Out dropped)

The War Report
Wu Tang Forever
Ghetto D
Slim Shady LP
In My Lifetime Vol 1 & 2
Aquemini
400 Degreez
Capital Punishment
Its Dark and Hell Is Hot

And mind you, all this shyt had songs on the radio and videos on the major outlets... its not like Puffy n Mase were the only nikkas getting exposure

Plus I dont think anybody had done a video from The Tunnel... it was like a peek into a whole different world for a lot of people.

I just think people dont actually remember what the hell was going on. The late 90s were a GREAT time for hip hop.

Do YOU have a bad memory?

- You right about War Report...but then Nore had on a Versace jumpsuit on the cover of N.O.R.E.,
and his biggest hit had a big budget video with them in the desert and chit talmbat "the life of a superstar
with fly ass mansions, and a million cars"...

- And In My Lifetime era Jay wasn't a flossy nicca? You 'spect anyone to believe that?

- I KNOW you don't have 400 Degreez and Ghetto D on here, as shiny as them niccas were...
hell - P had a damn GOLD TANK in a video...

- Wu-Tang Forever's disc 2 intro had RZA talkin' about how it was time to stop "all that playa chit"

- The first two times most of the world saw Big Pun, he was (1) dressed in all white linen next to the Beatnuts
and (2) in a large tailored suit in the "I'm Not A Playa" video...

Look mayne - i'm not sayin' it was a bad time for hip-hop...but it's not true to say the era wasn't defined by glitz.





Edit - my bad, just say this thread was old. Sorry.