Perfect storm.
- some aren't interested in being stars, just momentary clout
- fast food music for fast food consumers = the "artist" life cycle is now maybe what...6 months?
etc. etc.
These two are definitely the answers.
The fans of Gen Z artists would naturally be Gen Z also.
The problem with that is Gen Z goes through new music VERY fast.
Faster than an artist can put out more hits.
Every other day, a new song goes viral on Tik Tok...
Then a couple of weeks later, it's completely forgotten.
Current artists can't really get a foothold.
Also, a lot of the GenZ with superstar energy and charisma go into streaming instead.