The Rainbow Coalition would eventually run candidates for political office. Its most successful candidate was Harold Washington, who was elected as Chicago’s first African American mayor in 1983 and he created what he called his “Rainbow Cabinet.” This cabinet was made up of founders and tenets of the Rainbow Coalition—people who for generations had been marginalized by city government. It included women, African Americans, Latinos, poor white ethnics, and the disabled. Later Jesse Jackson, who had no connection to the original Rainbow Coalition was inspired by Washington’s victory and thus appropriated and trademarked the coalition’s name and ran for president, which is why the term “Rainbow Coalition” is mostly associated with him. By trademarking the term, Jackson attempted to take ownership of a grassroots political movement that belonged to the people. Political consultant David Axelrod would later join the Washington reelection team that worked closely with Rainbow Coalition founders and organizers. Axelrod appropriated and enhanced Rainbow Coalition methods and rhetoric and applied them to media strategy, which he used to build his very successful political consulting career.
Axelrod’s niche is using the idealism of the Rainbow Coalition’s identity politics to persuade predominately white electorates to vote for black candidates. He helped to run the campaigns of many of the black candidates who ran for mayor, state senate, governor, or U.S. Senate between 1987-2008 and won. For example, he was involved in Dennis Archer’s ascension to mayor of Detroit, Michael White’s mayoral victory in Cleveland, Anthony Williams’s mayoral victory in Washington, D.C., Lee Brown’s mayoral victory in Houston, and John Street’s mayoral victory in Philadelphia. Axelrod was also behind Deval Patrick’s clinching of the governorship in Massachusetts and Barack Obama’s U.S. Senate victory in Illinois.
Obama was actually introduced to the ideals of Rainbow Coalition politics by David Axelrod after Obama’s only political defeat at the hands of the original Rainbow Coalition founder and former Illinois Black Panther, U.S. Congressman Bobby Rush from Illinois. Obama challenged the incumbent Rush by using a Black Nationalist agenda and approach. Rush used the Rainbow Coalition, which transcends race by locating commonalities, and defeated Obama by more than a 2-1 margin.
Unfortunately, however, among all these politicians only Harold Washington was married to the ideals and goals of the Rainbow Coalition. Jackson, Axelrod, and Obama were influenced by Washington’s use of the idealism of the original Rainbow Coalition’s identity politics, which proved to be an effective weapon for winning elections. Obama the candidate was right when he used the campaign slogan: “Change can’t happen without you.” The onus is on us to create hope and change, “an America we can believe in,” and “an America built to last.” We on the left must reclaim our ideal political identity, redefine the terms of our political agenda, hold those elected accountable, and make every attempt to elect to office those who are married to our ideal identity politics and not beholden to finance capital and other capitalist special interests.
Those who voted for President Obama represented the essence of the original Rainbow Coalition—people who united as a political force regardless of race, class, age, sex, religion, fraternal, political, or any other affiliations—which is the idealism of the group’s identity politics. But in the end, Obama the president exploited the ideals of the original Rainbow Coalition’s identity politics as a means to a political end rather than the foundations for revolutionary change/reform that the original Rainbow Coalition sought. The original Rainbow Coalition was a grassroots movement that helped people to build bridges in spite of their differences. It helped common people to actually see their commonalities and humanity. Today, we live in one of the most polarized periods in our nation’s history. One way that we may be able to reduce this gap is to shed the twenty-four-hour cable news cycle that has helped to mislead, shape, and control activists on both sides of the spectrum.