Rigby.
The #1 Rated Mixtape of all Time
I didn't expect the company to hold out from complete advertising for long, and I was okay with the little videos in your story, but this Discover shyt? 
http://www.wsj.com/articles/BL-DGB-40145
"The four-year-old company Tuesday unveiled Snapchat Discover, a new section within the app featuring news articles, music and other content created by nearly a dozen handpicked media partners, including CNN, Comedy Central, Cosmopolitan, ESPN, Vice and Warner Music.
Snapchat has sold full-screen video ads, from top brands such as BMW, to run alongside the content. The ads could accelerate the startup’s early efforts at making make money from the more than 100 million users of its app and help justify the $10 billion valuation investors placed on it last year. Snapchat will share a portion of the revenue with the publishers."
http://www.wsj.com/articles/BL-DGB-40145
"The four-year-old company Tuesday unveiled Snapchat Discover, a new section within the app featuring news articles, music and other content created by nearly a dozen handpicked media partners, including CNN, Comedy Central, Cosmopolitan, ESPN, Vice and Warner Music.
Snapchat has sold full-screen video ads, from top brands such as BMW, to run alongside the content. The ads could accelerate the startup’s early efforts at making make money from the more than 100 million users of its app and help justify the $10 billion valuation investors placed on it last year. Snapchat will share a portion of the revenue with the publishers."