I guess that works for patient people but i like all my games launch day at midnight. I think video games are cheap for the value they provide. I go see a 2hr movie in the theater and it's $14.. I can play a video for $60 that last a year. IMO that's a even exchange.
FYI i have over $100,000 invested in EA & Activision so when i buy a game i feel like I'm paying myself anyway