Look I'm just a dude BSing on the internet but if I ran Tidal I'd do the following...
First I'd scrap the idea of an album. Now that people are streaming they don't need 10-15 songs (which probably half of the shyt being filler anyways), 4-6 songs...maybe 10 at the absolute most.
I'd round up my Tidal roster and let them know we need at least 1-2 big name artist dropping monthly (wit the amount of artist I've seen attached to Tidal this shouldn't be a problem).
Start streaming these live shows!! Free concert give always...u gotta flood the market with content!! I know they have done this in the past but they got to ramp it up...start putting out product.
If u got artist dropping monthly exclusive projects, concerts and shyt...they'd probably just end up keeping the people who sign up for the trial.
Also fix that garbage ass user interface!