Today’a stars have released an INSANE amount of music

[SchoolboyC]

This aint 2002 when that was something like that could sustain you.... there are so many rappers and projects coming out you'll get buried.

It would have to be a rapper with an established devoted fanbase

 

[CrimsonTider]

All their music is redundant releasing so much. If u a fan u like but it’s not going to get u a bigger fanbase. Tbh labels know now with streaming. the more music the better to keep u paying that sub. And with how cheap it is to make music this a no brainer to let artists keep this up.

You know I got to defend Hov. he released a project 11 years straight. That’s still pretty crazy. I can’t think of too many that did that on a big scale.

What Hov did seems crazy at the time but it’s more than the norm

That shyt have a plateau. Cuz maybe if record music for the year and pick the best 12 tracks for an album. U just might have an undeniable great/classic album that goes outside of your fanbase. It’s too much music to the point some of their fans skip a project. I’m like 5 albums behind on Conway lol

It’s really rare to have a classic album reach outside your fanbase these days. Non Stan’s aren’t consuming Albums like that

What’s the last album that got a lot of burn from you made by an artist you weren’t a big fan of?

They need to stop.

Writers write all the time, not everything gets published, for a reason.

They need to stop what? Everyone listed in the OP is highly successful

I think so, because stars of today have done it without really being harmed. SZA took 5 years and then dropped her biggest album for instance. Kendrick took 5 years and while we talk about the album as a disappointment (it was) he still easily went plat and embarked on the biggest rap tour ever in support of it. Travis hasn't dropped in 5 years, is over 30 years old now, and I'd take a ban bet that he will do 400k first week.

SZA is a slight anomaly. Kendrick doesn’t count because he built his fanbase before this era

Travis has dropped a lot. He only stopped because of the tragedy. Jack boys was out less than a year after Astroworld

 

[Consigliere]

The volume is definitely different. And the sales reflect the flooding of the market. Curren$y has released more classic tapes and songs than Snoop.

And at the same time.. I had a 24 hr Nas playlist back in the Winamp days.

 

[Canon]

95% is trash and forgettable

 

[MajesticLion]

 

[Him]

In the streaming era they have no choice. Nobody really streaming old songs like that anymore and albums don’t sell.

 

[Cladyclad]

In the streaming era they have no choice. Nobody really streaming old songs like that anymore and albums don’t sell.

old music streams more than new music off the simple fact it’s more old than new

 

[Stick Up Kid]

In the streaming era they have no choice. Nobody really streaming old songs like that anymore and albums don’t sell.

Jesus Christ.. theColi yall

Is Old Music Killing New Music?

Old songs now represent 70 percent of the U.S. music market. Even worse: The new-music market is actually shrinking.

www.theatlantic.com

Old songs now represent 70 percent of the U.S. music market, according to the latest numbers from MRC Data, a music-analytics firm.

 

[FunkDoc1112]

But if we're really being honest, what's inflating those numbers is the death of the mixtape for signed artists. A good portion of releases that get called albums are really just mixtapes, and would've been called such in the past. Current label deals have killed that off, though.

Yeah...for instance, if say '96 Nas was around in today's climate, It Was Written would be his main album but then that same year those freestyles he did on Clue Tapes with Nature would instead be a Nas & Nature collab album on some throwaway beats

 

[Cladyclad]

Yeah...for instance, if say '96 Nas was around in today's climate, It Was Written would be his main album but then that same year those freestyles he did on Clue Tapes with Nature would instead be a Nas & Nature collab album on some throwaway beats

shyt IWW might been a project and his debut would been Nastradamus lol

 

[Piff Perkins]

What Hov did seems crazy at the time but it’s more than the norm

It’s really rare to have a classic album reach outside your fanbase these days. Non Stan’s aren’t consuming Albums like that

What’s the last album that got a lot of burn from you made by an artist you weren’t a big fan of?

They need to stop what? Everyone listed in the OP is highly successful

SZA is a slight anomaly. Kendrick doesn’t count because he built his fanbase before this era

Travis has dropped a lot. He only stopped because of the tragedy. Jack boys was out less than a year after Astroworld

Jack Boys isn't a Travis album, not worth mentioning in the convo. Not only has he been gone a long time, he's been radio silent a lot of that time due to the tragedy. But it's not gonna impact him.

Sure Kendrick built his fanbase before this era but so did Big Sean lol. Kendrick could have easily been outtahere too, yet he maintains interest not only from his fans but others. I'm gonna assume that if you have 50mil monthly Spotify streams, as he does, most of that isn't coming from your core diehard fanbase from a decade ago.

A better argument in my mind is that Drake/Cole/Kendrick are benefitting from their old catalog generating new fans, in a way we don't see often today. All the people keeping GKMC on the charts for a decade aren't 30yo base fans. A bunch of young people are streaming that shyt, and DAMN, etc. A bunch of young people are streaming Forest Hills Drive from Cole. And a bunch of young people are streaming every Drake release. So sure he has a fanbase that's really important but the bigger thing is that 14 year old kids are discovering Kendrick's shyt and becoming hardcore fans. Same with the other two artists. And they've got enough music to ensure those fans remain active fans until the next project comes.

Also is SZA and anomaly or is she just a transcendent artist who can take her time because she has hits? I'd bet money Cardi could drop next month and do crazy numbers too. She hasn't released an album in god knows how long, too.

 

[Pazzy]

Remember when DMX releasing 2 albums in one year was unheard of?

Remember Jayz bragging about releasing an album every year?

Gucci releasing multiple tapes a year use to be unique


The output from artist now is unbelievable and it makes you wonder is it possible to be a star in this era and you don’t release a lot of music( SZA being a slight anomaly)

# of projects

Gunna 11

Lil baby 11

21 savage 7

Kodak 17

Lil Uzi 10

Lil Durk 25

Is something like this sustainable?

Maybe Ross, Wayne, Drake and Future late 00s, and early 10s normalized this type of output

Breh, those guys altogether put out one album too many

 

[CHICAGO]

Remember when DMX releasing 2 albums in one year was unheard of?

Remember Jayz bragging about releasing an album every year?

Gucci releasing multiple tapes a year use to be unique


The output from artist now is unbelievable and it makes you wonder is it possible to be a star in this era and you don’t release a lot of music( SZA being a slight anomaly)

# of projects

Gunna 11

Lil baby 11

21 savage 7

Kodak 17

Lil Uzi 10

Lil Durk 25

Is something like this sustainable?

Maybe Ross, Wayne, Drake and Future late 00s, and early 10s normalized this type of output

NOW ASK YOURSELF
HOW MANY CERTIFIED CLASSICS
HAVE ALL OF THESE ALBUMS PRODUCED?

PURE MINDLESS, MICROWAVE MUSIC
TO KEEP THE STREAM NUMBERS COMING.

IF nikkaS HAD TO GO
ON WHOLE PROMO TOURS,
WHOLE ADVERTISEMENT CYCLES
AND SHIP HUNDREDS OF
THOUSANDS OF PHYSICAL UNITS
EVERY RELEASE
HARDLY ANY OF THOSE shytS
WOULD GET CLEARED BY THE LABEL.


​

 

[ISO]

Travis used to drop frequently that’s how he built his fanbase the tragedy stopped him.

 

[Legal]

NOW ASK YOURSELF
HOW MANY CERTIFIED CLASSICS
HAVE ALL OF THESE ALBUMS PRODUCED?

PURE MINDLESS, MICROWAVE MUSIC
TO KEEP THE STREAM NUMBERS COMING.

IF nikkaS HAD TO GO
ON WHOLE PROMO TOURS,
WHOLE ADVERTISEMENT CYCLES
AND SHIP HUNDREDS OF
THOUSANDS OF PHYSICAL UNITS
EVERY RELEASE
HARDLY ANY OF THOSE shytS
WOULD GET CLEARED BY THE LABEL.


​

YoungBoy releases would never see the light of day outside of DatPiff.