Damn 10 seems excessive, but this also became a public sympathy thing with him shooting Twitter's favorite.
He definitely could've handled it better after the altercation. Whether he did it or didn't, he acted like a jackass and had folks rooting on his downfall even harder, while Meg's victim narrative intensified.
The Roc Nation team knew exactly how to weaponize that fanbase rage and use the drama to propel her to icon status (see Rihanna). They also used Jay-Z's alleged "infidelity" to push Beyonce into her final form for Lemonade. This one is light work
He tried to keep it street and went into his corner. I think that was a short-sighted move. You don't beat them in the court of public opinion, especially if you plan on losing in the legal one