"When somebody goes, 'Well, you just can't get people over with 50/50 booking,' [I'll always say] 'Oh, I'm sorry, how's your territory coming? Because this one seems to be doing pretty good over here.' We just had the largest WrestleMania in history. People talk a lot of smack about ratings and things, but they don't understand all of the dynamics of everything we do. They don't. They sit on the internet and they read one thing and they give their point of view."
Levesque went one step further and noted that he doesn't even keep track of won-loss records.
"Do I keep track of the exact wins and losses of talent? No," Levesque said. "To me, all of this stuff is a feel. All of it is a feel.
"Sometimes you're beating a talent because you want to beat them and that's the sympathetic reaction you're trying to elicit. There are some talents that, when you beat them, they get more popular, but as soon as they start on a winning path, their popularity begins to wane. ... People want that underdog to strive to succeed and then get a little bit of success and then get knocked back off that perch and be the underdog again."
He also indicated that mindset of not placing an emphasis on wins and losses comes all the way from the top of the company.
"People don't understand it when Vince [McMahon] will say it's not about wins and losses or those things. Do they matter? Sure. Are they the be all, end all? Absolutely not.
"I suppose there's a stone somewhere that it's written on that says, 'Thou shalt not book 50/50 because it won't lead to success for your promotion.' We'll stand on that stone while we're selling out Brooklyn three days in a row."
@ "how's your territory coming"
