UFC fall off is more than just TKO
The current fighters while probably the most skilled in the history of MMA, have zero marketability. All the big personalities that people loved aged out and left us with a buncha elite Russians that fight incredibly and can’t speak English. These nikkas are not stars, don’t look like stars and dont present like stars
At one point you could have been someone who had never watched an MMA fight in your life and you’d still know names like Conor McGregor, Rampage Jackson, Jon Jones, Chuck Liddell etc.
Ask a casual to name 3 current MMA fighters and 9 times out of 10, they probably couldn’t name even one that’s actually active. Most of them would still say McGregor and he hasn’t fought since 2021. If they want their spark back they need to dump all them Islamic nikkas and invest in some real promo spitters