MediaPost: WWE Boosting Netflix: Viewing Growth, Lower Churn
>Through the 25-week period, “WWE Raw” has pulled in 88.6 million total views, defined as viewing hours per hour of content in the first half of the year.
>“This is an impressive feat as it was available in only 12 markets covering around 52% of Netflix subscribers,” says Joshua Rustage, senior analyst at Ampere Analysis. “In comparison, first- and second-placed seasons of 'Adolescence' and 'Squid Game' were available globally.”
>Compared to one-time sports events, like that of Netflix’s “Jack Paul/Mike Tyson” fight and NFL Christmas day games, there is lower churn of departing subscribers with "WWE Raw” --18.2% after 60 days of the show’s season premiere.
>Churn for “Jake Paul vs. Tyson" was 25.6%, and came in at 27.2% for the NFL Christmas day games.
>An Ampere consumer survey shows that U.S. WWE viewers with a Netflix subscription have now grown to 76% of the first quarter of 2025 versus 61% across all respondents -- up from 62% (and 59% for all respondents) in the third quarter of 2024.