TRUKFIT is an APPAREL LINE developed & marketed by BRAVADO THE 360' merchandising arm of UNIVERSAL

[The Devil's Advocate]

Just to show how deep and complex the 360 deals are getting.

getting?? that's the entire point of a 360 deal in the first place... from day 1

they get a cut of EVERYTHING... so this ain't new.. you make headphones, they get a cut... bacon strips, they get a cut.. condoms, they get a cut.. motherfukking records, shows, merch, EVERYTHING

there is nothing different in this 360, than any other 360.. they want 360 degrees of your circle of money.. in exchange they GIVE you things to make money off... like "here's trukfit. just wear it and say its yours, we'll give you 30% of profits"




now what's the surprising part of this.... is that wayne is in a 360 deal. he reupped long before they became popular, but maybe that's why he works a lot less now.. not doing 100 features and 100 shows.. he's letting universal do the heavy lifting, then he comes through and gets a (smaller) check

i'd think he'd have bought his own clothing company and had people run it (rocawear) rather than being given a company and being the mascot basically.... but hey.. sometimes you wanna sit back and focus on music and not the day to day of the line. but then again, we all know wayne isn't the best business mind

 

[Calmye]

Universal gets a chunk off Trukfit, Damm homie

but there would be no trukfit without universal.

 

[Danie84]

In laymen terms, the white man (correction woman) get paid off of all that

 

[KENNY DA COOKER]

In laymen terms, the white man (correction woman) get paid off of all that

 

[Cynic]

getting?? that's the entire point of a 360 deal in the first place... from day 1

they get a cut of EVERYTHING... so this ain't new.. you make headphones, they get a cut... bacon strips, they get a cut.. condoms, they get a cut.. motherfukking records, shows, merch, EVERYTHING

there is nothing different in this 360, than any other 360.. they want 360 degrees of your circle of money.. in exchange they GIVE you things to make money off... like "here's trukfit. just wear it and say its yours, we'll give you 30% of profits"




now what's the surprising part of this.... is that wayne is in a 360 deal. he reupped long before they became popular, but maybe that's why he works a lot less now.. not doing 100 features and 100 shows.. he's letting universal do the heavy lifting, then he comes through and gets a (smaller) check

i'd think he'd have bought his own clothing company and had people run it (rocawear) rather than being given a company and being the mascot basically.... but hey.. sometimes you wanna sit back and focus on music and not the day to day of the line. but then again, we all know wayne isn't the best business mind

You exchange profits for 30% equity and force a buyout in the future when the company has taken off

Proven business model and less time/capital invested >>>>>>>>>>>>>> raising capital/risking your own money and starting from scratch

 

[TL15]

Does Wayne own anything?

Lyrics to songs: Co-Written by Bryan "Birdman" Williams AKA "Baby"

Catalog Masters: Owned by Cash Money exclusively Bryan "Birdman" Williams AKA "Baby"

Monikers: Birdman Jr....inspired by Bryan "Birdman" Williams AKA "Baby"

Children: Co-fathered by Bryan "Birdman" Williams AKA "Baby"

 

[L. Deezy]

So did Susan suck dikk for some trukfit?

lol.. Wayne ethered his clothing line with that line.. Nyggas wouldnt dare buy it after that

 

[KENNY DA COOKER]

 

[Vinny Lupton]

Some people in here are making it seem like Wayne started a clothing line and universal gooned him into giving up his ownership..when in reality universal probably wanted some skater t-shirt money so they created Trukfit and offered to give Wayne a cut of sales in exchange for him making it hot

 

[Animal House]

I've seen grown ass men in their 30s wearing Trukfit.

This I have seen breh

 

[Drones]

lol.. Wayne ethered his clothing line with that line.. Nyggas wouldnt dare buy it after that

So true. That bar alone made it sus to wear Trukfit, talk about a backfire.

 

[mr.africa]

i know this is your area.
how much of luda's advice is true or just a rapper talking shyt???

 

[Kitsch]

Pusha T ain't never lie.

 

[Jhoon]

Rappers fronting like they own something again?

 

[Real N Quotes]

"Bravado is the only global, 360 degree full service merchandise company , which develops and markets high quality licensed merchandise to a worldwide audience.

The Company works closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. Products are sold on LIVE TOURS, via SELECTED RETAIL OUTLETS and through online stores.

Under the UNIVERSAL MUSIC GROUP (UMG) umbrella , Bravado is able to leverage a global sales and distribution network from the world's largest record company, as well as the group's significant market strength. http://www.universalmusic.com/company


Bravado is the official merchandising company of your favorite artists. Check out some of our top items as worn by artists and celebritites.
http://bravadousa.tumblr.com/

Overview of Trukfit, LLC in New York, NY
This profile for Trukfit, LLC is located in New York, NY. Trukfit, LLC industry is listed as Mens and Boys Clothing.
Key People
Lil Wayne serves as the Managing Member
Susan Guerin is the Chief Financial Officer of Trukfit, LLC.


Susan Guerin serves as the CAO (Chief Administrative Officer) of Truckfit , as CFO wrote the business plan for fund raising and built the business creating exponential growth, resulting in a liquidity event for investors.

Susan Guerin aka "Ms. Truckfit"

That's the way the industry works brehs

You wonder why when you turn on Hot 97 and Power 105 and the play the same wack songs every 2 hrs... The 360.