U.S. Secretary of Commerce says the ‘new model’ is factory jobs for life—for you, your kids, and your grandkids
Emma Burleigh
Fri, May 2, 2025 at 12:21 PM CDT
“This is the new model, where you work in these plants for the rest of your life, and your kids work here, and your grandkids work here,” U.S. Secretary of Commerce Howard Lutnick says.
- U.S. Secretary of Commerce Howard Lutnick says factory gigs are the “great jobs of the future” that Gen Z could work in for the "rest" of their life—and so could their grandkids. But the workforce’s youngest cohort probably won’t be running to fill the roles.
“It’s time to train people not to do the jobs of the past, but to do the great jobs of the future,” Howard Lutnick told CNBC this week.
“This is the new model, where you work in these plants for the rest of your life, and your kids work here, and your grandkids work here.”
While Lutnick said this is all part of President Trump’s larger plan to make America more independent from foreign imports and services, the administration’s targeted deportation of immigrants has left many domestic manufacturers scrambling for labor. To keep up with supply, people have to fill the plant jobs, and Lutnick thinks technicians tending to factory robots are the next hot gig.
“You gotta remember these plants, all these automated arms and stuff, they need to be fixed. They all need a technician to fix them,” he said. “This is tradecraft, this is high school-educated, great jobs.”
Robot technicians can earn $90K with just a high school diploma, Lutnick says.
Robots are already starting to work side by side with humans on factory floors, and it's causing panic among workers that the tech will eventually steal their jobs. But Lutnick snubbed that notion, arguing people will always be needed to repair the robots. In fact, he advertises technician work as incredibly accessible and lucrative to U.S. citizens with just a high school diploma. Lutnick also pointed to local-led efforts to get community college students into the industry, using Arizona as an example of a state ramping up its efforts. “You go to the community colleges, and you train people,” he said. “All these community colleges [in Arizona] are training people right now, technicians, and these are really good-paying jobs.”
The American businessman said technician jobs can pay anywhere from $70,000 to $90,000 from the jump—a promising gig with a low barrier to entry. Vocational schooling or apprenticeships are a nice touch on résumés, but only a high school diploma is required for most entry-level technician jobs. But it’s still not the dream for Gen Z turning to trade work.
Gen Zers want blue-collar jobs—but not in a factory
Manufacturing was predicted to explode with job growth long before Trump’s immigration and tariff policies were implemented this year. This could be a huge win for Gen Zers chasing trade work as a six-figure career path—if only they wanted the jobs.Some 3.8 million new manufacturing opportunities are expected to open up by 2033, according to a 2024 report from Deloitte and the Manufacturing Institute. However, half of these roles are predicted to go unfilled due to labor supply issues and changing career choices. And Gen Zers, set to make up 30% of America’s workforce by 2030, are turning their nose up at factory work in particular.
Only 14% of Gen Z say they’d consider industrial work as a career path, according to a 2023 study from Soter Analytics. About a quarter of the young workers think that these jobs aren’t particularly safe, and don’t offer flexibility. They’d rather be an HVAC worker, plumber, or carpenter—safer blue-collar gigs where workers have more control over their schedules.
