breh its about label and building reputation, nike and jordan brand aint going nowhere, its like tide, coke, apple iphones, bmws, ralph lauren its ingrained
regardless of how far away the Jordan era is, Jordans are embedded in black/hip hop culture like fried chicken and watermelon......At this point there's not much Under Armour can do. Nike will always be #1.
Be that as it may the title of the thread portrayed them as real time threat to Nike. That's just not the case.I think what y'all missing, is that where UA makes it's money is with apparel..... not shoes that drop on saturdays.
Basketball is not the end all be all for sports, UA has made huge gains with apparel for baseball,football,running and just fitness in general.
for them to be as massive as they are, without having ANY shoes that have made their way into the realm of being fashionable...is unreal.
Be that as it may the title of the thread portrayed them as real time threat to Nike. That's just not the case.

meanwhile nike got c00ns like tiger woods on their payroll ashamed of his blackness
Its overNike to Durant to go to Golden St
Chess move![]()


Meanwhile Nike still finding ways to get as many Swooshes on apparel as possibleUnder Armour got a long way to go before they're relevant to basketball heads.
Steph balling out ain't enough.
under armor athletes outchea making african american historymeanwhile nike got c00ns like tiger woods on their payroll ashamed of his blackness