‘Undertone’ | Official Trailer HD | A24 (3/13)
- Thread starter Lootpack
- Start date
TheNatureBoy
Veteran
Seems like this would go crazy in Dolby.
Jay Kast
Hidden Royalty
Damn, I was hearing it was a sleeper hit a few weeks ago
the coli is going to hate this (and most audiences do apparently due to the RT audience score). it was slow and a bit boring at first but those last 20 min shook me to my core.
the main actress looked and acted like a white jenna ortega
the main actress looked and acted like a white jenna ortega
last 20 mins were crazy especially
her "confession"
thats a lotta guilt
then the credits roll with that happy ass kid song
thats a lotta guilt
then the credits roll with that happy ass kid song
Maliciouslarynx
All Star
I thought this was fire! Great sound design. A slow burner but quality. Film uses sound as a way to make you feel unsettled. Felt like this was a full experience and immersive
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Makavalli
Sinister is a system
Damn the coli got no love for this? I liked it for the environment it set up. It was creepy as fukk and had me looking at everything when i saw the mom sit up and look at her. I feel like these movies are being made to promote these real demons and the audience watching is included in the ritual like hereditary. Is the demon real? Im afraid to even go
Down that rabbit hole
Down that rabbit hole
storyteller
Veteran
I really think influencer culture ruined the reaction to this movie. It was an experimental indy movie last year, and everyone that saw it under that reputation was like "wow, they made a lot work with no budget." But then people got crazy about it with the "this is the scariest thing I've ever witnessed in my life! It's Hereditary on steroids, bath salts, and crack!"
Now people are going in with expectations through the roof, and bound to be disappointed.
I think it was pretty effective. There's tropes, but they're used well and I like how much you backstory you can figure out without having it explicitly explained to you. But it had 1/6th the budget of Sinister, and one location to shoot. It's flawed.
If you want to see a horror movie that genuinely sucks, Psycho Killer just came out. That's a dumpster fire. Undertone is a cool gimmick on a decent movie, and the ritual stuff gives it a nice edge (though, I still put Incantation ahead of everything that's tried the immersive approach).
Now people are going in with expectations through the roof, and bound to be disappointed.
I think it was pretty effective. There's tropes, but they're used well and I like how much you backstory you can figure out without having it explicitly explained to you. But it had 1/6th the budget of Sinister, and one location to shoot. It's flawed.
If you want to see a horror movie that genuinely sucks, Psycho Killer just came out. That's a dumpster fire. Undertone is a cool gimmick on a decent movie, and the ritual stuff gives it a nice edge (though, I still put Incantation ahead of everything that's tried the immersive approach).
even before social media, marketing teams were doing that...i remember they were saying that about Paranormal Activity and I vaguely remember Blair Witch getting the same kinda reactions
but i feel you, these influencers exaggerating
storyteller
Veteran
Both those movies had incredible marketing campaigns, but I don't think either marketing campaign is really that comparable. They all had hype, for sure, but how that hype was generated came from different strategies altogether.
Blair Witch was marketed like it was a true story. They made websites about the missing characters and the lore of the Blair Witch, and broadly sold the film like it was something real. That was how they sold the movie. So, Blair Witch built its hype on meta-marketing. It was similar to what Longlegs did, building a world and lore before anyone even got to the theater.
Paranormal Activity is the first movie I can think of that filmed audiences reacting to the movie. They had trailers that barely showed the movie, but showed nightvision footage of audiences freaking out and being scared. So, it wasn't just a word of mouth campaign. It was "look at how scared these people are while they watch our movie."
Paranormal Activity showed and proved how scary it was. That approach just got mimicked exactly by Primate, check these two trailers out side by side:
Then you get Undertone, which had marketing I'd compare more to Skinamarink. Festival fans were like "wow, I've never seen anything quite like that" but that morphed into tik tok and twitter influencers claiming "this movie will scar your soul." The only difference is Skinamarink was complete trash while Undertone is actually pretty well done.
