That's dope, just on a business move, Festivals make bank and since it's a destination they could make all sorts of packages deals and merch for people who will never go.
Even getting Erykah and some of the neo soul singers from the 90's is good because they deleiver on shows and are relatively cheap.
shyt if they really wanted to they could low key scam Pro Black entertainers but saying the money is going to charities.
They could get up and coming Afrobeats kids for next to nothing just for exposure to an international audience.
They could stream it there's zillions of ways they could get paid off of this.
They could also do a Mochafest style thing where this is part of a package to go to parties the concert and an all inclusive resort.