Video: Benzink tells story of when Jay-Z and Dame went up to the Source to press him about a cover but ran cause he had shooters on deck

nieman

Senior Member
Joined
Jun 30, 2012
Messages
17,747
Reputation
2,475
Daps
35,146
Reppin
Philly
He became co-owner in 96 & through the years you saw a considerable loss in integrity especially when Benzino used The Source to push RSO. His lack of integrity ruined The Source. It didn’t happen overnight.
No one really knows when he became co-owner. He was heavily involved before '96 though...even if off-the-books involved. The Source really didn't do anything with RSO that was outside of what they did with those other smaller, underground labels. They had what...1 article and a handful of ads.

The Source didn't become trash until the early 00's. Before that, they always had great articles, political articles, black America news, and a fair rating system.

The irony is that I guess no one remembers XXL's own tirade against Eminem. They only remember Benzino's. And XXL fell off the same time The Source did...early 2000's.
 

get these nets

Veteran
Joined
Jul 8, 2017
Messages
55,397
Reputation
15,164
Daps
206,264
Reppin
Above the fray.
That running up in offices shyt was an old tactic back then. Artists first did it to confront record label bosses for jerking them.

By the time of this story, Source had already had artists trying to press them about different things, so they were ready. They expected a room full of writers/editors that they could scream on. Not goons that they didn't know.

That might be how Benzino muscled his way into a bigger role for the magazine. He probably ran off the first artist that tried to confront them, and they felt his presence was necessary,
 

get these nets

Veteran
Joined
Jul 8, 2017
Messages
55,397
Reputation
15,164
Daps
206,264
Reppin
Above the fray.
I have a related story. Perhaps in the same era, or a few years prior....Benzino ran into the XXL/KING/SLAM offices. Don't remember what it was over, but he went up in there yelling, tough talk, threats.

Not realizing that XXL was a small magazine that was under a large publisher, with dozens of mainstream magazines.
And that they shared office space with the publisher and the staff of these other magazines.

All he knew was the listed address for XXL. So, he busts in yelling, talking this thug sh*t, making threats to a room full of people who have NO idea who he is, or what he's talking about.

the_office2.jpg
 
Last edited:

TheMailMan

All Star
Joined
Mar 11, 2022
Messages
3,115
Reputation
752
Daps
7,163
How did he kill it? It was the only real hip-hop magazine for a decade, and was quality for years even before people knew it was his magazine. By the time it was trash, he was stepping away.

The only 2 incidents was Made Men 4.5 Mics (which was more than likely because they were the bosses and dudes were scared), and Lil Kim smashing for 5 Mics for Notorious KIM. Everything else was legit.

But Benzino and crew were those dudes in Boston back in the day, according to the stories.

In his defense, he did put enough bread behind it for it to grow the way that it did...but yeah..pretty much this.
Him goin at Em brought on the resurgence of xxl ,which he used to diss. Xxl still around and the sauce is lost
 

IS08

Pro
Joined
Apr 22, 2014
Messages
538
Reputation
-209
Daps
901
Zino was official, on a side note as much as feminem buried him lyrically I would bet good money zino would violently obliterate feminem in a one on one, zino can somewhat box and all them roids got a solid a physique on that no neck gremlin.
 

Hannibal Fox

Eetwidomayloh
Joined
May 2, 2012
Messages
6,205
Reputation
1,890
Daps
24,580
Reppin
Death To Spookism
I mean, I excuse the guys behavior more than most but Dame ain’t the coming to talk type. I believe him about the screaming on him part. The having shooters in different rooms part is extra :duck:

Benzino having dudes strapped in the offices is fact, once he started extorting Dave, fukkery became commonplace. He had members of his crew up there so often you could be forgiven for thinking they work there.
 

nieman

Senior Member
Joined
Jun 30, 2012
Messages
17,747
Reputation
2,475
Daps
35,146
Reppin
Philly
Him goin at Em brought on the resurgence of xxl ,which he used to diss. Xxl still around and the sauce is lost
Which is crazy because XXL did it first, then used the Benzino/Em beef to hop on the pro-Em wave. XXL has been trash for just as long. The Source lost all of it's great writing staff, then became Generic Magazine 101 with the shorter articles, no socioeconomic content, no more focus on the up and comers, the underground, and became ad-heavy...but BS ads. That's why it fell off.

Y'all about to make me pull out my old mags.
 

up in here

Superstar
Joined
May 9, 2012
Messages
7,676
Reputation
2,356
Daps
20,070
Reppin
NULL
The Source was a really good magazine for a very long time. They were the hiphop main source for new artists, established artists, interviews, reviews and even good articles just about the Black community. They also promoted a very wide spectrum of hip hop, from the most commercial to the most underground. They are the reason we still use a mic rating system for hiphop albums.

They held it down during the 90 along with Vibe, but Vibe leaned more to RnB.

The beef with Eminem was dumb and did fukk up their reputation a little, along with the Lil Kim 5 mic review and the Made Men 4.5 mic review.

XXL was a decent fill in but they was never really as good as The Source at its peak.

The biggest problem with The Source is really they failed to transition to digital media. I know they had a website but it wasn’t good and other better sites passed it up.
 

shopthatwrecks

Certified Babble Detector Badge Number #281713
Supporter
Joined
May 1, 2012
Messages
44,726
Reputation
11,291
Daps
119,059
Reppin
44 bricks...acre shaker
Top